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| Canadian Moms Make Yahoo! Canada Lifestyle #1 |
Fashion, family and food made for a winning recipe with our Canadian audience, who helped make Yahoo! Lifestyle one of Canada’s fastest growing sites in the Hobbies & Lifestyle category. Unique Users on Yahoo! Canada Lifestyle grew over 100% from April to May 2008, going from 500,000 Unique Users to over 1 million – making it Canada’s most popular ad supported lifestyle site*
Lifestyle advertisers have benefited from the audience growth since the site’s launch in May 2007. Among Lifestyle’s leading audience segments, the advertiser-coveted Chief Household Officers (F25-44) logs in regularly to check and contribute to the Yahoo! recipe contest, get gardening and relationship tips from expert contributors such as Mark Cullen and Josey Vogels, scan their horoscopes, and more.
For more information on advertising to family decision makers on Yahoo! Lifestyle, contact one of our sales specialists at 1-888-91-YAHOO or email ca-advertise@yahoo-inc.com, or visit advertising.yahoo.ca
*source: comScore Media Metrix Canada, % Change Media Trent Report, Yahoo! Canada Lifestyle, April - May 2008
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| Want to Reach More Canadians? How About 108% More? |
 Canadians visit Yahoo! through many of its front doors, and the biggest groups have typically split between entering through yahoo.com and yahoo.ca. Now, all of that has changed. On April 30th, 2008, Yahoo! Canada introduced the option of choosing to stay on Yahoo.com or switch over to Yahoo.ca as the main starting point for their online experience..and an overwhelming majority chose to stick with Yahoo! Canada.
Why make the change?
Yahoo! Canada implemented this change for two reasons. Firstly, we wanted to provide our Canadian users with the most locally relevant content and experience, and secondly, we hope to bring together a massive Canadian audience for our advertisers so that they could target their ads to the right people in the right environment.
So what does this mean for advertisers?
Now, more than ever, is the time to reach your target audience. Since the redirect began, we've seen significant increases in our Front Page metrics, as well as traffic to our key properties. In fact, so many Canadians have liked the .ca homepage ads and content, our daily Unique Visitors have increased over 75% and daily guaranteed impressions are 7.5 million, meaning, you have that many more eyes on your ads! But act fast as front page is quickly selling out for Q3 and Q4!
By Amy Gibson, Front Page Product Manager
For more information on how to get your ads to reach more of your Canadian customers, contact our sales specialists at 1-888-91-YAHOO or email ca-advertise@yahoo-inc.com, or visit advertising.yahoo.ca
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| Announcing Yahoo! Direct Response for Performance Marketers |
 For performance, reach, quality and brand protection, Yahoo! DR delivers.
Yahoo! Canada is excited to announce the launch of Yahoo! Direct Response (DR), our newest ad network and the latest addition to our suite of industry leading ad solutions.
DR is a new way to buy unused Yahoo! ad inventory in a bidded market whose underlying platform is Right Media. This means that Yahoo! can now become your one-stop-shop to not only reach customers on Yahoo!’s different properties, but to also reach new customers on over 5000 other publishers in the Right Media exchange. With Yahoo! DR, your campaigns run on premium, unsold inventory on Yahoo! Canada, Yahoo! Quebec and Yahoo.com, and your ads have access to over 5,000 publishers on the Right Media Exchange for maximum reach.
This is the perfect tool for advertisers focused on driving clicks or conversions and a great complement to campaigns targeting specific audience segments. And our dynamic pricing model (dCPM) ensures you get access to the most impressions possible but pay only what each impression is worth based on the ROI target of your campaign.
For more information, contact our sales specialists at 1-888-91-YAHOO or email
ca-advertise@yahoo-inc.com, or visit advertising.yahoo.ca
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| Yahoo! Takeovers – Summer Specials! |
 Looking for a powerful launch for your client’s new product release? In need of a mid-campaign boost? How about a big bang or a grand finale to an already successful campaign? Yahoo! Canada is pleased to announce that new, high-impact, full page takeovers are now available on Yahoo! Canada’s Sports, Music and Home pages.Catch the eye and imagination of your audience with this new bigger creative canvas and integrate your brand like never before.
For flight detail and creative examples, contact your Account Executive today at
1-888-91-YAHOO or email ca-advertise@yahoo-inc.com or visit advertising.yahoo.ca
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| What’s the buzz this summer for online marketing? |
 August is a big time for Back-to-School buying for advertisers and parents alike, so here's quick snapshot of what was top of mind with Canadian consumers in the Retail category last August!
Last Summer’s Top Back-to-School Searches
Brand Names Rule!
1. Uggs
2. H&M Clothing
3. Adidas
4. Old Navy
5. The Children’s Place |
Big Box Madness
1. Costco Wholesale
2. The Bay
3. Zellers
4. Walmart Canada |
*Buzz index tracks and compares millions of searches done by Canadians through Yahoo! Search
By Victoria Wong, Sales Strategist
To get more details on the latest online buzz, contact our sales specialists at:
1-888-91-YAHOO or email ca-advertise@yahoo-inc.com or visit advertising.yahoo.ca
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| Increase Your Auto Campaign’s Mileage |
 If you work for an agency, your mission is to help your clients get the most mileage out of their advertising dollars. With Yahoo! Search, there are a lot of different ways that you can improve the results of your client’s auto search campaign. One thing you can do right now is increase the Quality Index.
This means:
- Ensuring your keyword groupings are relevant
- Having more than one ad in rotation to ensure maximum reach
- Incorporating the user’s search term in your creative
- Using an excluded keyword list to minimize irrelevant searches.
In Yahoo!’s system, Quality Index is scored from 1 to 5. An index of 5 (the highest) contributes to lower Cost Per Clicks (CPCs), a higher average ranking, and it protects you from overbidding on your keyword terms – allowing your client’s ad to really go the distance. This optimization is similar to making sure your tires are inflated properly - it will help you to get where you’re going with more gas left in tank when you get there.
Written By Albert Corpuz, Account Manager,
Yahoo! Search Marketing
For more information on how to rev the engine on your search campaign, contact our sales specialists at: 1-888-91-YAHOO or email ca-advertise@yahoo-inc.com or visit advertising.yahoo.ca
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Xbox and MMA Get Their Game On |
 Leveraging the buzz of Ultimate Fighter Championships (UFC) 83 in Montreal, QC, Xbox ran a high-impact campaign over multiple Yahoo! Pages for eight days in April to target the “Machos” (males 18 – 34) who were visiting Yahoo!’s properties for updates, photos and general event information. Xbox wanted to get as many impressions as possible during this high-traffic event, so they executed a Front Page Marquee Event and Sports takeover pages with clickable pre-roll video. Visitors who were exposed to Xbox’s campaign showed a 294% lift in related search queries – proving that takeovers and clickable video ads are a great way to align your brand with an event and get more eyes on your product!
For the complete story, contact your Account Executive today at 1-888-91-YAHOO
or email ca-advertise@yahoo-inc.com or visit advertising.yahoo.ca
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| "Clicking with Jane" shows advertisers how to connect with Moms online. |
 Yahoo! Canada's first Summit Series of the year, "Clicking with Jane", held on May 6th, 2008 was a great success!
With over 300 attendees and speakers from Yahoo!, Nintendo, LaSenza and comScore, guests were treated to a breakfast seminar filled with new findings and great information on how to market to one of the biggest purchasing decision makers, the Chief Household Officer.
To download the presentations, click here
OR Contact our sales specialists at: 1-888-91-YAHOO or email
ca-advertise@yahoo-inc.com or visit advertising.yahoo.ca
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Yahoo! Canada's second Summit Series of the year, "Big Screen Little Screen", held in Toronto on Wednesday July 9th, 2008, hosted over 320 advertisers. Delegates were treated to breakfast and industry experts from Yahoo! Video and Mobile from Starcom, Research in Motion, VideoClix and Kevin Nalty, online video blogger from WillVideoForFood.com. Speakers shared their inside information on the most innovative and cutting edge mobile and video advertising techniques.