Speakers

Ron Bertram

General Manager, Nintendo of Canada Ltd., Vancouver, BC

Ron Bertram is the Vice-President, General Manager for Nintendo of Canada Ltd. He is responsible for all of Nintendo's business activities in Canada. Under Ron's stewardship, Nintendo of Canada's business has quadrupled in size to over ½ billion dollars. In 2004, Nintendo of Canada Ltd. won the British Columbia Marketing Association's 'Marketer of the Year' and Ron Bertram was named to Marketing Magazine's Power List for 2005. In 2006, Nintendo of Canada received Vendor of the Year awards from Toys R Us and Wal-Mart. Strategy Magazine recently awarded 'Entertainment Marketer of the Year' in Canada to Ron for his contribution in 2007.

Brian Zeug

Category Development Officer, Consumer Packaged Goods, Yahoo! Inc., New York, NY

Brian Zeug joined Yahoo! in 2006 as the category development officer for consumer packaged goods. He brings 19 years of experience in brand marketing, management and innovation to his position. At Yahoo!, Zeug leads a sales team focused on creating the most relevant and essential advertising and marketing programs for clients in the consumer packaged goods industry. Prior to joining Yahoo, Zeug spent six years at Masterfoods USA, a division of M&M Mars, where he served as marketing director for M&Ms. He also was director of the company's energy and performance group within its health and nutrition business unit, was head of marketing innovation for the company's sugar business unit and led global innovation on weight management. Before joining Masterfoods, Zeug held several marketing and brand management positions at Unilever for the company's personal care, drug and food divisions. Zeug spent the early years of his career in advertising account management and media planning at NW Ayer, DDB Needham and Lintas, where he worked primarily on CPG accounts including Hershey and Cover Girl. Zeug sits on the marketing advisory board for the University of North Carolina at Chapel Hill Kanan Flagler Business School, where he received his MBA, as well as on the board of directors for Gifford's Ice Cream and Confections, located in Washington, D.C.

Rashida Jeeva

Lifestyle Product Manager, Yahoo! Canada, Toronto, ON

Rashida Jeeva began her career in her native South Africa, working as a reporter and News Editor for a chain that included publications like the Johannesburg Sunday Star and the Daily News.

She moved to Canada about 18 years ago, and has held numerous positions at various media organizations, including reporting for the Toronto Sun and later heading their Lifestyle department; she was Executive Producer of Canoe's Lifewise channel for women; and later headed AOL Canada's Lifestyle channel, and the portal's Editorial Department.

She joined Yahoo! in November 2006 to launch the Lifestyle channel.

She has served on numerous boards, including PASSCAN (Postpartum Adjustment Support Services Canada), an organization that helped women and their families adjust to living with post partum depression; and Family Abuse Crisis Exchange, which assists women to re-enter the workforce, and advocates against violent programming and ads targeted to children.

Her work has taken her to many parts of the globe. The highlight, however, was a World Spice Expedition that traced the spice route and took her and a group of select North American Food Editors to destinations in Indonesia, India and Turkey.

She's married and has two children ages 15 and 12.

Monica Salinas

Vice President of eCommerce, La Senza Corporation, Montreal, QC

Monica Salinas is Vice President of E-Commerce for La Senza Corporation, a Canadian premier Lingerie Retailer. La Senza Lingerie owns and operates over 227 stores throughout Canada, and a further 272 stores in 28 countries around the world. The company's web site is ranked 3rd in Canada among women aged 18 - 49 with household incomes above $60,000 by comScore Media Metrix Canada. Monica is responsible for overseeing all e-commerce activities including web content and design and online advertising. She is responsible for ensuring that La Senza e-commerce engines and customer experiences are best in class, and she works with senior management to align e-commerce strategy with other corporate initiatives. She joined La Senza in 1999 as a senior web designer and rose through the company's e-commerce ranks to her current position since January 2007. She is a 1991 graduate of La Ibero University, Mexico where she earned a Master degree in Graphic Design.

Bryan Segal

Vice President, comScore Inc., Toronto, ON

Presently, working at comScore Media Metrix as the Vice President of Canada, Bryan has a pulse on electronic media, the future of the Internet and its full spectrum. His love of statistics and Sociology at McGill University allow Bryan a broad knowledge base. His work in theatre as well as teaching in South Korea added to his rich global views and helped him to develop a creative mindset. Bryan's creativity, energy, and a pervasive work ethic have helped him to become enriched and knowledgeable in his industry. Bryan works with prestigious clients such as MSN, Bell Canada, Yahoo! Canada, Yellow Pages Group, AOL Media Network, Rogers Communications, Telus Corporation, Canadian Broadcasting Corporation, Alliance Atlantis, Quebecor, The Weather Network, and Trader Media, Canada Post as well as several major Canadian agencies. In addition, Bryan is a dedicated member of the Internet Advertising Bureau Board of Directors. He works actively to enhance the Digital Media universe in Canada. As well, he actively sits on the IAB Research council to try to drive dedicated research to move the industry forward.

Amy Iorio

General Manager, Yahoo! Lifestyles, Sunnyvale, CA

As general manager of Yahoo! Lifestyles, Amy Iorio oversees all aspects of product development, content production, business development, sales and marketing for Yahoo! Shine

Previously, Amy served as the chief of staff for Yahoo!'s News and Information group, where she headed business strategy and operations for Yahoo!'s News, Finance, Health, Tech and Food properties.

Prior to joining Yahoo! in January 2006, Amy held various posts at Microsoft Corporation. She led the Microsoft Developer Network and was the director of marketing and developer programs for the TV Division. Amy's team managed all third party content partner relationships and the worldwide MSTV Developer Program, including design and creation of the next generation of applications, services and content for interactive television working with such companies as ABC, Disney, NBC and Two Way TV. She launched Microsoft's children's story books and games and ran MSN.com when it was a proprietary service.

Amy is a board member for the Environmental Media Association and previously served on the board for Resource Media, which provides communications support to non-profits, foundations and others who are working to protect communities and the environment in the West. She has been a mentor for the American Film Institute's (AFI) eTV Workshop and for AFI's Digital Media program. In 2004, Amy directed an award-winning short children's film, titled "Seven's Eleven."

Amy holds a bachelor's degree in government and computer science from Dartmouth College and a master's degree in education from Harvard University.