Does your brand target a powerful person who is moving so fast, she's almost a blur?
Jane is 34 and she's a mover-and-shaker at work. At home, think of her as the Chief Household Officer. This also makes her Manager of Nutrition, Family Trip Planning Counsel, and Director of Hockey Equipment Delivery. And that's just last weekend.
More than ever, Jane lives, shops and works online, controlling 80% of all household purchases. As a marketer how do you leverage the web to reach her, earn her attention and speak to her needs?
Please meet Jane for a breakfast seminar on May 6, courtesy of Yahoo!, ComScore, and a handful of industry experts on Canada's new generation of Chief Household Officers.
Why You Should Attend:
- Hear the surprising findings of new research about how women use the Web today, presented by Amy Iorio of Yahoo! Lifestyle, Bryan Segal of ComScore Canada and CPG Industry Analyst, Brian Zeug, of Yahoo! USA.
- Learn what brands like Clairol, Purina and Kellogg's are doing online to attract this key demographic.
- Discover how women are reshaping the online game world, from Ron Bertram, General Manager, Nintendo Canada.
- Slip into something revealing about Canadian women, fashion and lifestyle content from Monica Salinas, VP of eCommerce for the nation's largest lingerie retailer, La Senza, and Rashida Jeeva, Product Manager, Yahoo! Canada Lifestyle.