While you've been attending all those conferences on social media, the two biggest technological advances in digital marketing have been zooming ahead, full throttle. Now Yahoo! Canada cordially invites you to join an insider's briefing. The topic? How video and mobile advertising are refining the art, and raising the impact, of marketing in digital media.

To lead this mini-conference, we have invited a panel of distinguished experts in these new formats, including Yahoo!'s top thinkers and some of the industry's most exciting innovators.

BIG SCREEN - With Online Video Ads, A Star Is Born

Online video advertising opens the door to deeper brand engagement and cross-media production efficiencies, then goes beyond traditional video to offer fresh new modes of interactivity. Come experience the cutting edge of internet video.

• You'll hear from the experts at Maven Network, offering Yahoo!'s newest video solutions, as they present client best practices that range from Nestle's Purina to Proctor and Gamble's Pepto Bismol.
• From Vancouver pioneer VideoClix, get first-hand exposure to the latest video formats, including clickable video hot-spotting and overlays.
• From expert video blogger Kevin Nalty ("Nalts"), you'll learn what works to help a video go viral.

LITTLE SCREEN - Why Mobile Is Living Large

We're often told that mobile will soon become the world's most popular way to access the internet. The cramped form factor of cell phones, however, makes many marketers wonder how their craft can possibly translate to the little screen.

At the summit, you'll learn how mobile marketing is done today by its sharpest practitioners.

• Top executives from Yahoo!'s mobile division, Connected Life, will give you a state-of-the-industry briefing, including a deep dive on the mobile audience in North America today.
• Learn how companies such as RIM, Jaguar and Paramount Pictures are driving superior direct response results with their mobile advertising campaigns.
• Take a good look at what's next in mobile advertising on every front, from display formats to mobile searching, couponing and more.

The morning closes with a full panel discussion, exploring the future of online advertising as it enters the alternate universes of video and mobile.

If you're ready to look at emerging online ad formats that will position your brand for leadership, this complimentary seminar delivers the concepts and methods you'll need to hit the ground running.

When:
Wednesday, July 9, 2008

• Breakfast and Registration: 8:30am - 9am
• Conference: 9am - 12:45pm
• Lunch with the Speakers: 12:45pm - 1:45pm

Where:
Westin Harbour Castle
1 Harbour Square
Toronto, Ontario
M5J 1A6

(Queens Quay and Bay St.)

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Free Admission

About the Yahoo! Canada Thought Starter Summits:

Yahoo! Canada Thought Starter Summits brings leading speakers, ideas and solutions to Canadian marketers and advertisers.
Previous summits include "Clicking with Jane - Marketing to the Chief Household Officer Online" and "Web Strategy 2.0"