Agenda

8:30am - 9am Breakfast and Registration

9am - 9:10am Introduction: Big Screen, Little Screen Kerry Munro, General Manager, Yahoo! Canada Nick Patsiopoulos, Director of Mobile and Digital Services, Yahoo! Canada Moving your ads beyond the banner.

9:10am - 9:40am Audience Insights - Connecting with Online Video Users Seth Frank, Director, Video Strategy, Yahoo!, San Francisco, CA Over the next several years, billions of ad dollars will be transitioned online, a significant portion of which will be for online video. Byron Dumbrill, Yahoo!'s Director of Video Strategy, shows you the leading trends and demographics of online video users.
Find out how audiences are consuming video and the content that best resonates with them.
Plus, learn about the impact of various video models and user generated content on driving branding and purchase intent.

9:40am - 10:20am Your Video Strategy - Putting insights into Action Sandra Jakob, Product Marketing Manager, Yahoo! Video, Burbank, CA Brent Stafford, V.P. Business Development, VideoClix, Vancouver, BC Sandra Jakob, Product Marketing Manager for Video, guides you through Yahoo!s clickable and interactive video platforms, covering video campaign case studies for clients like Nestle's Butterfinger and Purina brands, and P&G's Pepto Bismal.
Then, a look at Videoclix clickable video and overlay technology, where objects within a video can be "hotspots" for ad delivery. Brent Stafford shares how companies like Honda, Levi's, and Sony BMG are leveraging this platform to engage, measure and track the effectiveness of user video interactions.

10:20am - 10:50am Secrets of Viral Video Marketing Kevin Nalty, WillVideoForFood.com What separates the most successful viral video campaigns from those that floundered or created backlash? How can brands capitalize on the most visceral form of social media? Kevin Nalty is a Consumer Product Director by day and one of the most-viewed online video creators (with more than 650 short videos garnering approximately 30 million unique views). Learn what your brands can do to break through the clutter and engage customers.

10:50am - 11am Break

11am - 11:30am Going Mobile - The Mobile Audience and Industry Landscape for Canada and the US Michael Bayle, Head of Global Monetization, Connected Life, Yahoo!, Sunnyvale, CA Alfredo C. Tan, Senior Director, Connected Life/Corporate Partnerships, Yahoo!, Toronto ON Learn about the best practices and strategies to launch your mobile campaign. In a world where our mobile phones and devices keep us connected, 24/7, marketers are challenged with how to plug in and interact with their audience on this new platform. This session explores audience landscape, usage and adoption of mobile devices and platforms. Plus, we hear about how leading marketers are now holistically integrating mobile into their total marketing and media plan.
Michael Bayle, from the Yahoo! Connected Life Team in Sunnyvale and Alfredo Tan, who heads up Yahoo!'s Canadian partnerships with Rogers, Telus, Bell and RIM will cover how "going mobile" today goes far beyond the text message, and now includes display, behavioral targeting, search solutions and more.

11:30am - 12pm Mobile Campaigns in Action! Real Life Mobile Strategies from Jaguar and Paramount Brian Alexander, Sr. Manager, Ad Solutions Mobile, Yahoo!, Santa Monica, CA Brian Alexander, from our mobile team, explores mobile formats such as display and search.
This session includes a deep dive into mobile campaigns from Jaguar and Paramount, plus a creative reel of best mobile ad executions on Yahoo! today.

12pm - 12:30pm Using Mobile Throughout the Product Life Cycle: RIM - A Canadian Mobile Perspective Brendan Kenalty, Loyalty & Retention Programs, Research in Motion, Toronto, ON Erin Simino, Media Planner, Starcom Mobile device companies need mobile marketing too! In this rare session, Brendan Kenalty, of RIM's marketing team and Starcom's Erin Simino, RIM's media planner, take you through the wireless leader's own mobile marketing strategy and media plan, including their launch, awareness, acquisition and retention programs for Blackberry owners.

12:30pm - 12:45pm Panel: The Future of Brand Dialogue via Video and Mobile Moderator: Nick Patsiopoulos, Yahoo! Canada Panelists: Brent Stafford, VP Videoclix Michael Bayle, Connected Life, Yahoo! Byron Dumbrill, VP of Video Strategy Kevin Nalty, WillVideoForFood.com Erin Simino, Media Planner Starcom Join our panel as they begin the session by defining Brand Dialogue and how video and mobile are changing the way consumers interact with advertising. Our experts weigh in on marketers' and agencies' changing roles when it comes to enabling video and mobile strategy in the digital era.

12:45pm - 1:45pm Power Lunch with the Experts
Enjoy complimentary lunch and discussion with a video or mobile speaker at your table.
*Please RSVP for this option during your registration.